I’ve met few leaders as bold in both words and action as Cameron Paine. I believe he is destined to be one of the great shepherds of the MLS consolidation era. Cameron has become a student of consumption economics and embraces the organizational structures that emphasize implicit guidance and empowerment to allow for more rapid market responses and superior customer service. I welcome his fresh perspective on the MLS (r)evolution.
— Timathy Dain, President of MARIS

Intentional Evolution is progress

In a word, Intentional Evolution is "progress."  It is the strategic method of goal oriented decision making.   It is the leaned discipline of seeking inefficiencies for the purpose of improving them.  It is understanding the role the Cycle of Compromise plays in decision making. In short, if experience is gained by making mistakes, then you can't gain experience if you take no risks.  

The greatest companies we know today took risks to get where they are; they innovated, they actively sought to jump ahead of the market, and they did not settle.  Everywhere you look, there are examples of corporations that dominated market sectors through initial innovation, but then played defense to protect what they already had rather than proactively seeking new growth sectors - or a next generation product - to be dominant with.

The traditional roles between broker and agent, agent and consumer, the Realtor Association and its members, and Participants and their MLS are evolving.  Are you keeping up?  Think about it this way; starting from scratch, no one would design the real estate industry with the hundreds of MLSs and Associations we have today.  So, if the relationships are changing in response to technological advancements and consumer demand, maybe the time has come to stop trying to decide what MLSs and Associations are and concentrate on what they should be.    

When applied to real estate, Intentional Evolution is the conscious strategy of betterment, proactive change, internal restructuring, and cooperation & collaboration between MLSs/Associations.  Instead of fearing it, Brokers, Association, and MLSs will learn to actively embrace the technologies that improve their core mission of more accurate, more comprehensive, and more timely real estate data to brokers and agents.

What is the opposite of Intentional Evolution?

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Passive Evolution

Passive Evolution is slow, incremental change brought about by market pressures rather than intentional, proactive decision, goal oriented decision making.  

While Passive Evolution is a necessary product strategy, ensuring familiarity and ease of transition from generation to generation of a product, it is not an effective corporate strategy because it will leave your company always chasing the market.  Some of the hallmarks of Passive Evolution in the corporate world include organizational inertia (the inability to ideate, plan, and execute quickly), product inertia (if it's not broken, don't fix it), lack of a dedicated process to specifically encourage ideation, and resistance to anything other than small changes for fear of losing current customers.  

In the MLS/Association world, additional hallmarks of Passive Evolution at work can be a leadership comprised of those most willing to serve, rather than those best suited to serve, and strategic planning linked to annual leadership turnover.


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